Most firms chase more leads. Monty Cain squeezed more cases out of the leads he already had. By treating law like customer service, retooling intake, and training his team to spot mild TBI patterns, he uncovered value hiding in plain sight. On trucking files, he goes past the driver to expose carrier‑level failures—and he helped cement the right to bring those claims in Oklahoma courts. The result: more signed cases, stronger case value, and referrals that snowball.

You’ll learn:

The intake shift that increased signed cases ~25% without extra ad spend.

How asking better questions surfaces mild TBI in 15–20% of crash cases—and what to do next.

Turning client experience into a marketing channel (reviews, returns, and referrals).

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