LISTEN TO THIS EPISODE IF YOU’RE TRYING TO BUILD COMMUNITY AROUND YOUR BRAND

Let’s talk about the most important asset in your business: community. You’ve probably heard the advice to “build a community around your brand” — but what does that actually mean when you sell products? This episode breaks it all down.

I’m walking you through:

• How to identify your ideal customer and what they actually care about
• What your brand needs to stand for to create connection
• How to build content that attracts your people — and repels the wrong ones
• The difference between building for relationships vs. chasing the algorithm
• Why a human-first brand always wins

This is about showing up with clear messaging, intentional energy, and real connection — so your audience doesn’t just follow you, they buy into you.

If you’ve been craving stronger relationships with your audience, this is how you start.

Topics We Discuss: Community Building, Brand Messaging, Ideal Customer, Content Strategy, Human-Centered Marketing

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