This week's interview is with Chad Vaughan who has made his real estate career a success using Instagram as his primary lead-generating strategy. When you listen, you'll hear his down-to-earth approach for using IG that includes a brilliantly simple way to generate content, how he uses IG polls to get engagement, and what he's discovered about the efficacy of hashtags vs. captions. You can get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.

Connect | Resources

Instagram: @chadavaughan

Free e-book: How to Win at Instagram - https://bit.ly/39ziyod

0:00 Introduction

2:28 Chad's business bio

3:36 Social media gave him an infinite audience

4:35 How did you produce content and convert it into leads?

5:49 My first clients came from Instagram polls

7:21 Do polls still work? How?

9:49 How do you develop your Instagram Reels?

12:08 Social media is the cornerstone of my business

14:21 Do you restrict your content to real estate?

16:32 About hashtags, captions, and algorithms [Golden Nugget]

19:24 Understanding the social media audience

22:20 The most useful perspective when posting to social media

23:45 Do what you do well, and be consistent [Golden Nugget]

25:43 Chad's routines for success

27:43 Advice Chad would give to the younger Chad

28:56 Action Item

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