Ever wondered what's going on behind the scenes in a business? You'll find out what's happening for me at the moment in my business.

The new mentor and business shift (00:01:15) Jo discusses signing up with a new mentor and the impact it has had on her business.

Incorporating the company (00:03:40) Jo talks about incorporating her company and the new possibilities it brings.

Trademarking the podcast (00:05:45) Jo shares the process of trademarking her podcast and the importance of evaluating the risk involved.

ICF Reaccreditation Jo shares that she's just received her ICF reaccreditation for a further 3 years.

The Journey from Executive Coaching to Career Coaching (00:10:25) Jo discusses her transition from executive coaching to career coaching and the joy she found in helping people leave jobs they hated and pursue work they love.

The Challenge of Choosing One Ideal Client (00:11:39) Talks about the difficulty of trying to do two things well and the importance of choosing one ideal client and one message for your business.

The Importance of a Mentor and Reflecting on Personal Learnings (00:12:58) Jo emphasises the value of having a mentor and shares how their own experiences in career and executive coaching have helped them in their business. They also encourage listeners to share their own milestones and learnings.

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Useful Links

Sign up here: From Generic to Genius: how to choose a profitable niche and offer - Free LIVE workshop on 23 November at 10-11am GMT.

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✨ 2026 Coaches’ Planner – Your Three Ways to Join In

A few years ago, I couldn’t find a planner that truly supported coaches - something that balanced growing a business with growing as a person. So, I created one. Three years on, it’s become a trusted tool for hundreds of coaches to plan an aligned and prosperous year.