Ariel Kaye joins us today to discuss how she turned a creative hobby into Parachute – a multi-million dollar blissful bedding brand. 

Aside from creating the world's most ‘instagrammable’ interiors, Ariel has spent the last six years carefully cultivating a small and mighty team with thriving community culture. We discuss the uphill battles to getting a business off the ground, growing pains, staff onboarding approaches, and the brand’s exciting vision for the future. 

Connect with us on Insta:

• Alli: @alliwebb
• Adrian: @adrian.k

 

Resources:

• Website: www.parachutehome.com
• Follow:@parachutehome
• Buy Ariel’s book, How to Make a House a Home 

 

Raising the Bar with Alli and Adrian is a production of Crate Media