I only discovered Ro Feilden-Cook on Instagram a few months ago, but I was immediately struck by the genuine, honest, and uplifting way she shows up - especially while navigating huge challenges in her life and business. I knew strraight away that I had to have her on the podcast.

Ro is a women’s wellbeing expert and the founder of The She Collective, a holistic membership that supports women with strength-based movement, mindset tools, and nervous system care. Her mission is to help women take up more space -not less - without resorting to before-and-after culture or shame-based quick fixes.

In this episode, we talk about showing up online when things feel heavy, running a values-led business, the importance of community, and the personal cost of trying to do it all. Ro shares openly about the financial challenges her business has faced and the decision to be fully transparent with her members.

This conversation is warm, honest and human - one of those episodes that’ll stay with you long after you’ve listened.

What We Talk About:

• Ro’s story: from single parenting and grief to launching The She Collective

• Why Ro refuses to use before-and-after photos (and what she does instead)

• Sharing business struggles publicly - and what happened when she did

• The importance of values in life and business

• Concerns around weight loss injections and societal messaging

• How to show up when your energy is low or life feels heavy

• The power of visibility that’s rooted in self-compassion Here's the link to the episode about discovering your core values that I mention - find out my framework and download the free worksheet. 

 

Connect with Ro:

🌐 Website: https://www.wearetheshe.com 📸 Instagram: @we_are_the_she

Connect with Vicki:

📸 Follow me on Instagram: @iamvickiknights 📩 Grab my free visibility guide: https://vickiknights.co.uk/visibility 🌐 Website: https://vickiknights.co.uk

Ready to work together?

- Book a BRANDING SHOOT with me: https://vickiknights.co.uk/brand-photography-services - Last few spaces left at my UK Visibility Retreat in September 2025: https://vickiknights.co.uk/business-retreat-entrepreneurs-uk - Join the waitlist for the next round of my group visibility mastermind, SEEN: https://vickiknights.co.uk/mastermind - Get my self-paced course, UNCOVER YOUR MAGIC: https://vickiknights.co.uk/magic (Use the code SHOWING UP for 10% off)