Stefanie Lugo is an agent from Scottsdale, AZ, not far from a hotbed of iBuyer market testing, who fully understands the impact that iBuyers have had on the real estate market. In this week's episode, she argues that putting your value in front of prospects is critical. If agents are going to survive the onslaught of iBuyers and combat the industry's negative image among members of the general public, then they are going to have to explain and deliver value not just during a transaction but before and after the sale as well. Stefanie does both by 1) knowing her ideal clients; 2) knowing what they are looking at on social media; and 3) using a 10x10x5 Instagram strategy that she explains during her interview.

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Instagram: @bryceandstefanie

Podcast: The Market Authority Show with Stefanie Lugo on Apple Podcasts - https://apple.co/3GmgjB5

0:00 Introduction

1:24 Stefanie's business bio

3:48 Early on, what did you do to prospect?

5:20 Getting in front of leads and offline

7:04 What is your social media strategy?

9:23 Finding your ideal client [Golden Nugget]

12:12 How to discover what clients are following [Golden Nugget]

16:00 Making yourself relevant and valuable beyond the sale

18:30 Using storytelling

19:44 Service generates referrals

21:39 Thoughts about missions and relationships

25:02 What is the biggest threat to real estate agents?

28:21 The public doesn't understand an agent's function

29:04 It's never about money

32:35 Advice Stefanie would give to the younger Stefanie

34:56 Action Item

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Social Media Advice for Real Estate Agents 2022 | Creating Value