I’ve always said, you can’t have too many “hooks” for your restaurant.

Anything interesting, unique, or powerful that catches the guest’s attention and leads to sales, reviews or buzz is free marketing!

In this episode of the Restaurant Rockstars Podcast, I’m speaking with Casey Biehl, VP of Ops for Fat Boys. This growing pizza chain is company owned with locations in Texas, Mississippi, and Louisiana.

Besides their unique hooks, much of Fat Boys success is due to company culture and leadership. They believe in building strong relationships across their pizza chain from team to guests to suppliers.

Watch or listen as Casey talks about:

- Growing from one successful location to two to nine across three states

- The importance of company culture vs. a mission statement

- Quality and guest satisfaction that come from making your products from scratch daily.

- How a food truck increases visibility and awareness for the brand

- Appealing menu items that are a draw alongside the pizza

- Adding a profitable alcohol and beer program

And of course, how this pizza chain is family friendly and “gives the people what they want”!

Don’t miss this episode, come up with some new unique “hooks” for your business then go out there and ROCK your own Restaurant!

Roger

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