Small Business Growth Podcast

355. "Where to Start Optimizing My Email Marketing Without Being Too Salesy" // COACHING SESSIONS


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LISTEN TO THIS EPISODE IF YOU DON’T HAVE ANY SOLID EMAIL MARKETING & YOU’RE WONDERING WHERE TO START

If you’ve been avoiding email marketing or only send emails when you're launching, this episode is your roadmap to finally building a system that works every week of the year.

A listener asked:

“Where do I start with email marketing without sounding too salesy?”

And honestly this comes up all the time.

I’m breaking down the difference between Broadcasts and Sequences, what role each plays, and how to build a strong email system that captures sales, nurtures your people, and keeps your business moving forward even when you’re offline.

💡 Inside this episode, we cover:

  • The difference between Broadcasts and Sequences
  • The 3 email automations every small business needs
  • Where to plug email into your customer journey
  • How to start sending emails that people want to read
  • Tips for staying consistent without being overwhelming

This strategy works whether you have 30 subscribers or 30,000. Start small, stay consistent, and let your emails do the heavy lifting between launches. We’ll also talk about how to send weekly emails (without being annoying), how to provide value, and how to create emails that feel aligned and helpful.

If you’ve ever felt like your email list is sitting there collecting dust… this episode will change that.

TOPICS WE DISCUSS: Email Marketing Strategy, Sales Funnels, Customer Journey, Ecommerce Growth, List Building Tips

This Episode is Great For: Product-based business owners, ecommerce brands, and small biz marketers who want to make more sales from their list.


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Small Business Growth PodcastBy Madison Paige

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