Can you really trust business research? 3 tips to sort facts from flashy findings.

We have a deep fascination with the research that’s pumped out of the world’s top business schools. But are the findings as bankable as we’re led to believe?

The number of academic research papers that have been retracted due to faulty or manipulated data has blown out massively over the last several years.

More than ever, you have to be careful what you believe. The trick, though, is not to throw the baby out with the bathwater…how can you tell what’s genuine and what’s not?

In this episode, I give you three tips for working out how to apply authentic, well-founded business research in your context…and, more importantly, how to spot the findings that you should take with a grain of salt!

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