The Drink Archetypes are eight unconscious patterns that influence why you drink. On this episode, we’ll do a deep dive into The Upgrade archetype and why it can make saying no tricky. 

The Upgrade archetype comes from the idea that certain things are better with a drink. Wine elevates the meal. Get-togethers feel more special with alcohol. Even watching the sunset is better with a drink. 

 

But associating alcohol with enjoying “the finer things in life” has its downsides. Take alcohol away, and suddenly everything is a little less enticing. Drinking can feel like a foregone conclusion rather than a deliberate choice. After all, who wants things to feel less special? 

 

Discover how The Upgrade archetype can steal your capacity for enjoyment. Learn how to stop feeling like you're missing out when you say no. Understanding this archetype will teach you how to access more pleasure in life. 

 

Get full show notes and more information here: https://rachelhart.com/359