Björn Lampe is the guest on this week’s podcast. The benefits of technology as a vehicle for social change have long been discussed. However, in the realm of non-profit organisations, new technologies and the advent of the digital era have had a big impact on how people approach donating. Björn Lampe, CEO of betterplace.org, is a digital pioneer in the non-profit space and a strong believer in the power of digital tools to improve the way people respond to fundraising campaigns from NGOs. Björn is an expert in helping NGOs figure out the best communication tools and values in order to inspire people to give their contribution. In this week’s episode, Björn shows us the importance of relating to your audience through the use of unedited and sincere storytelling, as well as the importance of openly discussing failure.