Dawn Myers is an effective broker/manager who helps agents succeed in the individual, small group, and Medicare spaces. Her most consistent advice to newer agents trying to win clients—especially seniors—is to do something different. It's that approach that has made her an advocate of grassroots marketing. And the stories she shares demonstrate that it works! Listen to our highly enjoyable conversation where we ask Dawn a wide range of questions about topics that include lead generation, partnering with other businesses, motivating a team of agents, the opportunities in insurance right now, and the game-changing shift to providing value. Remember that you can always get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.

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0:00 Introduction

2:45 Dawn's business bio

5:24 What do you look for when recruiting agents?

6:30 What do you do to generate leads?

8:25 Being a resource; partnering with other businesses

10:25 Thoughts on networking groups (BNI)

10:57 What are you doing to stay in contact with clients?

12:20 How do you motivate your agents?

14:12 Where are you finding leads among seniors?

16:27 How do you approach coaching agents?

17:23 Recognition of your value to others

19:07 Testimonials demonstrating value

21:42 The secret to successful marketing

22:53 Advice Dawn would give to the younger Dawn

25:34 Action Item

To learn how to generate more referrals and repeat business, visit:

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