Having been a financial advisor, Jon Randall now coaches advisors and other professionals that retention is a growth strategy. In his book, Attract More Clients, Better Clients: The Art and Science of Marketing Your Business, Jon explains how service professionals like advisors, real estate agents, and others can grow their businesses faster, easier, and with less expense by doing more business with fewer clients. During his interview, he shares what he teaches others, including how one change can increase the likelihood of a client referral from 4% to 94%! Get more in-depth information and added details not included in the episode from our show notes. Visit www.staypaidpodcast.com.

Connect | Resources

Book: Attract More Clients, Better Clients: The Art and Science of Marketing Your Business - https://amzn.to/3nJOjPh

Website: https://dynamicdirections-d2.com/

Facebook: Jon Randall's Inner Circle - https://bit.ly/3RfSxf9

0:00 Introduction

1:33 Jon's business bio

3:55 The quickest path to new clients

5:43 Go deeper with the services you offer

8:38 Improve the experience

14:02 Asking for referrals

16:58 Clients want to hear from you more often

21:06 Target marketing | Be a big fish in a small pond

24:29 How to find your ideal client

25:30 Niche | value proposition | bigger and better results

28:03 Creating client advocacy boards

31:35 Jon's routines for success

33:54 Action Item

To learn how to generate more referrals and repeat business, visit:

www.remindermedia.com

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