Amazon just made it even easier for merchants to hand over their product catalog, customer data, and sales to the world's biggest marketplace. And they're calling it an "opportunity."

Yeah… we need to talk about this.

In this episode, I'm getting into Amazon's Shop Direct and Buy for Me programs — what actually changed last week, why this is back in the spotlight, and the stuff Amazon ISN'T saying about why they want your product feed. Whether you're fired up or tempted by the free traffic, you're gonna want to hear this before you make any decisions.

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