April 28, 2026

374. Badass Basics: Optimizing the eCommerce Post-Purchase Experience

9 minutes

What you do in the 48 hours after a customer hits "buy" might be the difference between a happy repeat customer and a return request rolling into your inbox.

This is the final episode of the Badass Basics series, and I'm closing it out with the piece of the customer journey most product-based stores completely overlook. I'll tell you the story of how I figured this out by accident, what a recent viral TikTok moment proved about it, and the one question that changes how you think about what happens after the sale.

The story of the product that taught me this the hard way

The one question to ask yourself about every product you sell

What a viral TikTok moment reveals about what most stores are getting wrong

The "but it's already on my website" objection (and why it falls apart)

Why the customer's first experience matters more than your next sale

Where this fits into a real retention strategy

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Full Episode Show Notes

http://ecommercebadassery.com/374

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Work with Me 1:1

https://ecommercebadassery.com/ecommerce-help/

https://ecommercebadassery.com/email-marketing/

Courses & Membership

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Let's Connect

Website: http://ecommercebadassery.com

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Membership: http://ecommercebadassery.com/membership

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Rate, Review, & Subscribe

Like what you heard? I’d be forever grateful if you’d rate, review and subscribe to the show! Not only does it help your fellow eCommerce entrepreneurs find the eCommerce Badassery podcast; but it’s also valuable feedback for me to continue bringing you the content you want to hear.

Review Here: https://podcasts.apple.com/us/podcast/ecommerce-badassery/id1507457683

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By Jessica Totillo Coster

4.9

6868 ratings

April 28, 2026

374. Badass Basics: Optimizing the eCommerce Post-Purchase Experience

9 minutes

What you do in the 48 hours after a customer hits "buy" might be the difference between a happy repeat customer and a return request rolling into your inbox.

The story of the product that taught me this the hard way

The one question to ask yourself about every product you sell

What a viral TikTok moment reveals about what most stores are getting wrong

The "but it's already on my website" objection (and why it falls apart)

Why the customer's first experience matters more than your next sale

Where this fits into a real retention strategy

_______

Full Episode Show Notes

http://ecommercebadassery.com/374

_______

Learn With Me

Work with Me 1:1