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What’s in this episode:
If you want a long, happy, and profitable career in insurance without running yourself into the ground, this episode is your blueprint. Michael and Courtney sit down with Mason Novess—agency owner turned field leader—to talk leadership endurance, goal setting that actually sticks, and the two roles you must outsource if you want to avoid burnout.

From ditching the “start with why” trap to the Start with Who philosophy, Mason breaks down how the right accountability partners and possible (not just probable) goals can reignite your career. You’ll also hear why excellence is boring, why shiny-object side hustles kill your focus, and how outsourcing recruiting and sales coaching buys back your time while multiplying results.

Plus, Michael pulls back the curtain on the brand-new AI-powered training platform designed to give agency teams 24/7 sales coaching, live role-play, and daily accountability reports—without the owner having to be in the room.

Whether you’re brand new or a 20-year vet, this is the conversation that will help you play the long game and win.

[00:00] Why “start with who” beats “start with why” every time
[07:00] The problem with probable goals vs. the power of possible goals
[10:00] The endurance mindset: excellence is boring
[14:00] The two roles every agent should outsource immediately
[18:00] Why you’re not too good for a coach (and never will be)
[21:00] How outsourcing recruiting protects your sanity
[24:00] Live reveal: Michael’s AI sales coaching and role-play tech
[28:00] How a development plan makes you a talent magnet
[32:00] Why the happiest agents don’t chase side hustles
[34:00] The #1 factor for human happiness (and business success)

📱 Connect with Mason Novess
LinkedIn: https://www.linkedin.com/in/mason-novess

Watch the full episode on YouTube: HERE

BOOK A DEMO– Agency Coach AI Learn More: Let's Chat https://agencycoachai.com

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