Small Business Growth Podcast

374. Turning a Seasonal Business on Autopilot & Still Growing // CASE STUDY


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LISTEN TO THIS EPISODE OF YOU WANT A REAL STORY OF A CLIENT WHO GREW HER BUSINESS FROM A FEW SALES A MONTH TO AUTOPILOT SALES WHILE SHE’S ON LEAVE

This is the kind of story we don’t hear enough because it’s not about hustle or launching new products. It’s about strategy and knowing what actually moves the needle.

In this episode, I’m sharing a behind-the-scenes story of a seasonal product-based business owner who went from a couple of sales a month to consistent $8–10k revenue, even while stepping away on leave. She was a few months post-launch with big goals, a niche audience, and a product that solved a very real problem.

We focused on:

  • 🔍 Messaging that speaks to a niche audience
  • 💻 Website updates that convert
  • 🚀 Getting visibility through viral reels, PR, and top-of-funnel awareness
  • 📈 Using SEO as her most consistent traffic driver
  • 🌀 Building a rinse & repeat marketing system that works without daily content


What made the difference was finding a strategy that matched the season she was in—simple, effective, and sustainable.

Now she’s running her biz with ease and we’re gearing up to scale in a BIG way.

Topics We Discuss: Product Business Strategy, Seasonal Product Growth, SEO Marketing, Autopilot Sales, Maternity Leave Planning, Sustainable Scaling


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Small Business Growth PodcastBy Madison Paige

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