The Amy Porterfield Show

#379: Cure Writer’s Block: The Content Structure My Team Swears By


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Get ready to tackle the creativity time crunch and discover the little known framework that I use in my business to produce content. 

Let’s be honest: social media, podcasts, newsletters, sales pages and everything else you need to run your business can take a ton of time out of an already busy day. 

Just when you think you’re caught up, your content calendar sends a reminder and you’re back at it again. 

Sometimes it may feel like you’re always “behind” in your business. You’re in good company -- many entrepreneurs just like you are in the same boat.

That’s why in this podcast episode, I tackle the content time crunch so you can start speeding up the production process and start standing out online.

Not only will you get some behind-the-scenes sneak peeks on how we write podcast episodes, social media and more but you’ll also get the inside scoop on:

  • How this framework can be used for anything you’re creating so it’s compelling and creates flow and clarity
  • Ways you might be missing out on consistency and a simple fix to help across all channels
  • Getting past the dreaded writer’s block so you produce assets more quickly (and so it doesn’t take all day)
  • Get ready to move past that day long content creation process and get into a flow state instead -- this episode is waiting for you. 

    Here’s a glance at this episode...

    • [04:07] Start with the what. This is an overview of the main point or outcome you want your students to achieve. 
    • [06:17] Next, is the why. Explain why this content is important and why it matters to your audience. Build your case for the importance of what you're sharing. 
    • [07:44] Move on to the how. This is a step-by-step on how your audience can apply what you're teaching to their own lives. You're providing them with a road map that leads with a clear intentional flow from start to finish.
    • [10:46] After that, focus on the proof. Show how you apply the how in your own business. These are real time examples or success stories from your customers.
    • [15:32] Action steps: Write out this framework and look at your content and see where you're using the steps. Then start with one piece of content and apply this framework!
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