In last week's free workshop, a question came up that resonated with many of you, and I'm excited to delve into it further in this week's Women in the Coaching Arena podcast.

Should you focus on business-to-business (B2B) or direct-to-client (B2C) sales in your coaching practice? This decision is crucial, especially in executive, leadership, or career coaching, as it significantly influences your marketing strategies, lead generation activities, and overall messaging.

The Pros and Cons of B2B and B2C Coaching (00:01:20)

This topic discusses the differences between business-to-business (B2B) and business-to-client (B2C) coaching, including the pros and cons of each approach.

Marketing Strategies for B2B Coaching (00:05:02)

This topic explores the marketing strategies and activities that are effective for business-to-business (B2B) coaching, including building relationships with decision-makers, attending industry events, and showcasing thought leadership.

Marketing Strategies for B2C Coaching (00:06:04)

This topic discusses the marketing strategies and activities that are effective for business-to-client (B2C) coaching, including social media marketing, personal branding, and connecting directly with potential clients.

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A few years ago, I couldn’t find a planner that truly supported coaches - something that balanced growing a business with growing as a person. So, I created one. Three years on, it’s become a trusted tool for hundreds of coaches to plan an aligned and prosperous year.