Matthias Laug is on a mission to change mobility for good. TIER is one of the leading micro-mobility companies in Germany and Europe, operating in over 31 cities and 11 countries. You’ve probably spotted their scooters in a city near you.

Matthias is no stranger to entrepreneurship, having previously founded Lieferando. He was also the youngest ever CTO of a stock listed company in Europe. In this week’s episode, he shares with us how to use storytelling and communications to convince people to adopt a radically different type of transportation. We explore the challenge of choosing the right words to deliver your message, and how to focus on brand-building and the importance of transparency in good decision-making.

Enjoy the episode!