Navigating the world of social media management is not just about creativity. Join me as I delve into the lesser-talked-about challenges of this realm with former mentees, Casey Poe and Holly VanAkkeren. While the allure of creating reels and graphics is undeniable, how does one juggle the demanding business aspect of it?

Casey's journey took her from the lens of a camera to the intricacies of digital marketing, as she sought to serve her clients beyond just photography. Meanwhile, Holly, with her roots in Savannah College of Art & Design, carves a niche by offering bespoke strategies for small businesses, steering clear of the commonplace stock photos and templates.

Tune in to discover how these creative minds tackle the hurdles of the social media business, and find inspiration for your own journey.

Head to the Show Notes: https://social-media-manager-confidential.captivate.fm/episode38

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The Back Office

Your free resource hub with 7 years of Shanté's best trainings, templates, and field notes organized by topic. Everything that's helped her clients and mentees build profitable social media businesses—now in one searchable place.