Welcome back to our Friday Series,  9️⃣ Trends that Matter in 2023🥳 This week, we’re exploring Trend #3: Giving is Identity. We believe everyone can be a philanthropist. Giving is part of what makes us who we are and when nonprofits can find value-aligned supporters and activate them something magical happens. Here to dive into this further with us is Clay Buck. Tune in for a conversation about the opportunities that exist when we invite people at all giving levels in a way that is open and inclusive. 

💡Learn

• How to move beyond basic affinity to find alignment of identity + values
• PRO tips to make it easy for supporters to represent your org
• Data about how giving can become a part of your identity

Episode Highlights

• The Generosity Crisis (2:10)
• Everyone can be a philanthropist (4:25) 
• Case Study for Giving is Identity: charity: water’s The Spring (5:15)
• Correlation between giving + Identity (11:20)
• The Generosity Ecosystem (12:40)
• Data around giving and identity (16:00)
• Philanthropic Psychology (22:20)
• Clay’s One Good Thing: Take care of you and honor your identity. (27:15)

For more information and episode details visit: weareforgood.com/episode/380.

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