If you routinely drink too much, should you just stop drinking? What if you keep drinking, even though, deep down, you don’t believe you can moderate? These are fraught questions that often bring up a lot of fear and shame. 

Sometimes the most powerful thing you can do is to approach the question from a different angle. In order to do this, you must explore the contradiction underlying the habit.

Everyone walks around with contradictions inside them. You say you want to lose weight, but you keep eating junk food. You want to make the most of life, yet you keep wasting hours on your phone. And you want to drink less, yet you keep going back for more. 

Instead of blaming and shaming yourself, what if the contradiction is the key to change? Perhaps behaviors you view as deeply illogical, make perfect sense. 

Take the free Drink Archetype quiz to understand your drinking patterns and how to address them effectively: http://drinktype.com

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