Today’s expert guest is Nick Taylor, driver of strategic direction at Nox Cape Town Villas & Apartments in South Africa, and steward of its real estate portfolio worth more than $150M USD.

With an educational background in hotel operations, he saw early career success for a top hotel brand in London. After learning how to manage a top-of-class operation, Nick was inspired to bring his talents back to Cape Town, dedicating himself to one specific niche while going all-in on guest satisfaction, tourism potential, and high-end hospitality.

In a conversation that affirms many lessons we learned from Louis Andrews in the French Alps, Nick provides another fascinating global perspective on the short-term rental industry; what success looks like for a hosting company, it’s partners (property owners), and their guests; and what he sees in the future for all parties involved.

We also get a valuable lesson on how he’s deployed a circular sales pipeline to nurture rental guests into becoming possible partners/owners. We learn what’s different about operating vacation rentals in South Africa (labor costs!) and, of course, compare areas where our worlds overlap (going the extra mile).

Nick’s full of interesting takes on doing business, providing us an open book on how he’s been so successful deploying a hyperlocal strategy in a region he knows like the back of his hand – while revealing where and why that familiarity comes back around to benefit his bottom line.

(00:01:23) #STRShareSunday: @CoopsVacationRentals

(00:04:03) Should Hosts Provide Linens at Beach House Properties?

(00:08:38) Introducing Nick Taylor: STR Host in Cape Town, South Africa

(00:20:38) Defining Our Service: Hotel vs. Vacation Home

(00:32:22) Working With Compatible STR Owners & Cleaners

(00:41:52) Diversifying Revenue Through Real Estate

Resources:

• Click here for full show notes

• Website: nox.capetown

• Rentals: noxrentals.com

• Real Estate: noxproperty.co.za

• Hosting: noxmanagement.co.za

• #STRShareSunday: @CoopsVacationRentals

• Video: 5 Tips to Overcoming Hosting Burnout

• Airbnb Essentials Checklist: hostchecklist.com

Thanks for Visiting is produced by Crate Media.

Mentioned in this episode:

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