The holidays will be here soon 😲, and we don't want anyone to get caught off-guard. So, in this Silver Dollar episode, we're talking about strategic gift-giving and how gifting your clients can do much more than simply show your appreciation. Listen to this episode, and learn the qualities of a gift that make them impressive and memorable (regardless of the cost), find out why you need to play favorites among your clients, and discover the huge mistake that 58% of companies make re: client gifts. (Odds are, you're making it too.)

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Retention

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TIMESTAMPS

0:00 Introduction

1:34 The benefits of gift giving

2:11 About the principle or norm of reciprocity

3:32 The sincere gift vs. the selfish gesture

4:46 The best gifts are thoughtful, useful, and provoke emotion

8:13 Where companies fall short: unremarkable gifts

10:10 Where companies fall short: doing the expected

12:08 Where companies fall short: not gifting

12:20 Where companies fall short: not playing favorites

12:42 Where companies fall short: overspending

15:35 Action Item