Proof to Product

387 | 2025 State of Product Industry Survey Now Accepting Submissions


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It has been almost one year since we conducted our 2024 State of the Product Industry survey, and we are back doing it again. So from now until April 11, our 2025 State of the Product Industry Survey is open, and we wanna hear from you and all of your physical product-based business owner friends.

You can head to prooftoproduct.com/2025survey to share your responses with us, and I encourage you to do it sooner than later and then help to spread the word.

As a recap, in last year's survey, we found out a lot of information. We asked about annual revenue, take home pay, the revenue streams that people were utilizing, how much help people have within their business, tech tools that they use day in and day out, and so much more.

Last year, we had 925 people respond, and this year, our goal is over 1,000 participants. We're going to dive into many of the same questions and topics that we tackled last year, and I want to do a year-over-year comparison of how things have shifted.

We have also added new topics and questions based on some of your feedback, including how many people are full-time in their business or whether it's a side gig.

We're also asking whether the business is the primary source of revenue for the owner, how businesses are adjusting for tariffs and current economic conditions, whether sales are up or down compared to last year, plus future plans for sales, marketing, and operational strategies.

Head to prooftoproduct.com/2025survey to take the 10-minute survey and please share with any other product-business owner friends!

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Proof to ProductBy Katie Hunt

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