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This week Jo introduces a metaphor of a staircase, each step representing a phase in the journey of potential clients, from awareness to purchase.

She suggests strategies for building awareness, deepening engagement and trust. Jo emphasises the importance of good marketing and believes a solid strategy can help you show up as an expert.

Building Awareness and Interest (00:01:29) The first step of the client acquisition staircase is about building awareness and interest through social media posts, networking events, and introductory emails or calls.

Deepening Engagement and Trust (00:04:38) Midway steps involve strategies like creating lead magnets, nurturing through email and social media, networking follow-ups, and sharing valuable insights to deepen engagement and trust with potential clients.

Establishing Expertise and Credibility (00:07:01) Higher steps focus on showcasing expertise through blogs, podcasts, YouTube channels, published articles, guesting at events, webinars, and live events to establish credibility and position yourself as an expert in the field.

00:11:56 - The Power of Good Marketing Jo emphasises the importance of good marketing and how it can make a massive difference in the world. She mentions how the podcast has helped people make huge progress and how having a strategy can make someone feel like an expert and make a difference.

00:13:00 - Joining the Business of Coaching Program Jo mentions their coaching program, "The Business of Coaching," and invites listeners to join. She mentions that she is not taking on clients this month, but interested individuals can start in January and receive an extra month of free content over Christmas.

00:13:50 - Thank You for Listening. There are free resources available on the website joannalottcoaching.com. Please share the episode with a friend and leave a review.

Useful Links

How to secure more coaching clients' free training

Download the 12 ways to get clients now

Learn about The Business of Coaching programme

Connect with Jo on LinkedIn

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✨ 2026 Coaches’ Planner – Your Three Ways to Join In

A few years ago, I couldn’t find a planner that truly supported coaches - something that balanced growing a business with growing as a person. So, I created one. Three years on, it’s become a trusted tool for hundreds of coaches to plan an aligned and prosperous year.