Katharina Kurz has been working on giving German beer a new contemporary look. BRLO is one of the most well-known and beloved breweries in Berlin, to the point that it has now become synonymous with the food and drink scene of the city. Since it’s creation, BRLO has collaborated with award-winning musicians and actors and has been making its way through a huge number of bars and events.In this week’s episode, Katharina shares with us how she built and developed a unique brand with very little marketing budget. We explore the challenge of developing a craft beer brand in Germany where the market is very well established. Katharina also lets us in on the secret behind the name BRLO and whether it really is as fun to work at a brewery as it looks. Spoiler: it is!