The Amy Porterfield Show

#390: Can One Digital Course Really Generate Financial Freedom? With Joy Foster


Listen Later

How Online Business Owner Joy Foster Made $1 MILLION From ONE Digital Course (And Why One Course > Than Multiple )

What if you offered just ONE product in your business? 

As an online entrepreneur, you most likely have one of two responses...

You either sighed a big sigh of relief. (I don’t have to do 40 things at once!)

Or, I just made you really nervous. (But I HAVE to do 40 things at once!)

Whatever camp you find yourself in, hear me out.

I believe with all my heart that launching one digital course multiple times is the most effective and efficient way to generate significant revenue in your business. 

And that might make you think, “But Amy, if you earn that kind of revenue from one digital course, you must be able to make EVEN MORE from MANY digital courses!

Nooooot exactly. 

In fact, I’ll prove it to you!

In this episode, I sit down with one of my DCA students and online business owner, Joy Foster.

Joy made one million dollars by selling ONE digital course.

Bananas, right?.

And here’s the best part... Joy’s story isn’t that unique. 

Joy runs a social enterprise that helps women learn tech so they can start a business or make a career change. Her business model was like many of my listeners’ -- workshops that were strictly local and in-person.

But after a while, that business model wasn’t financially viable anymore and she knew she needed to find a way to scale.

So how did Joy go from struggling to make ends meet to million dollar status -- with ONE product offer?

Joy’s breaking it ALL down in this episode, including:

  • Her first failed course launch and what exactly didn’t work
  • Why she downsized from multiple course offers to just one (and what that meant for her bottom line)
  • The simple strategy Joy used to take her conversion rate from 1.48% to 15%
  • How she resists “shiny object syndrome” and remains faithful to her one-course model
  • What Joy believes she could have done to reach success sooner 
  • And so much more!
  • My dear entrepreneur, YES -- You can focus on less in your business and still achieve more.

    So go for it...breathe that big ol’ sigh of relief!

    Listen now to kickstart your simplified business model...one that allows the time and freedom for you to be creative in your business.

    Rate, Review, & Follow on Apple Podcasts

    "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

    Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!

    ...more
    View all episodesView all episodes
    Download on the App Store

    The Amy Porterfield ShowBy Amy Porterfield

    • 4.9
    • 4.9
    • 4.9
    • 4.9
    • 4.9

    4.9

    4,561 ratings


    More shows like The Amy Porterfield Show

    View all
    The Smart Passive Income Online Business and Blogging Podcast by Pat Flynn

    The Smart Passive Income Online Business and Blogging Podcast

    3,453 Listeners

    A HUMAN PROJECT by Wesley Chapman the Founder of A HUMAN PROJECT & Ryan Andrews: Talking hard hitting real issues to start a human conversation

    A HUMAN PROJECT

    176 Listeners

    The Life Coach School Podcast by Brooke Castillo

    The Life Coach School Podcast

    8,794 Listeners

    Progress Mode with Brendon Burchard by Brendon Burchard

    Progress Mode with Brendon Burchard

    3,598 Listeners

    Earn Your Happy by Lori Harder | YAP Media

    Earn Your Happy

    2,788 Listeners

    Knowledge For Men by Andrew Ferebee

    Knowledge For Men

    674 Listeners

    Build Your Tribe | Grow Your Business with Social Media by Brock Johnson

    Build Your Tribe | Grow Your Business with Social Media

    2,619 Listeners

    Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

    Social Media Marketing Podcast

    1,454 Listeners

    The Solopreneur Hour Podcast with Michael O'Neal by Michael O'Neal and Unemployable Co-Hosts

    The Solopreneur Hour Podcast with Michael O'Neal

    580 Listeners

    Social Triggers Insider with Derek Halpern by Derek Halpern

    Social Triggers Insider with Derek Halpern

    365 Listeners

    The Human Upgrade: Biohacking for Longevity & Performance by Dave Asprey

    The Human Upgrade: Biohacking for Longevity & Performance

    7,224 Listeners

    Boundless Life by Ben Greenfield

    Boundless Life

    5,014 Listeners

    Onken's World Podcast by Nick Onken

    Onken's World Podcast

    141 Listeners

    The StoryBrand Podcast by StoryBrand.com

    The StoryBrand Podcast

    1,938 Listeners

    The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

    The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

    12,079 Listeners

    Everything Is Energy with Cathy Heller by Cathy Heller

    Everything Is Energy with Cathy Heller

    7,734 Listeners

    The Marie Forleo Podcast by Marie Forleo

    The Marie Forleo Podcast

    1,650 Listeners

    Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing) by Hala Taha | Entrepreneurship, Sales, Marketing | YAP Media Network

    Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

    1,346 Listeners

    Powerhouse Women by Lindsey Schwartz

    Powerhouse Women

    884 Listeners

    The Jasmine Star Show by Jasmine Star

    The Jasmine Star Show

    2,612 Listeners

    Build with Leila Hormozi by Leila Hormozi

    Build with Leila Hormozi

    959 Listeners

    Good Content with Shannon McKinstrie by Shannon McKinstrie

    Good Content with Shannon McKinstrie

    151 Listeners