The Side Hustle Show

390: YouTube for Freelancers: The Surprising 6-Figure Strategy


Listen Later

How does a YouTube channel with less than 300 subscribers generate 6-figures a year?

In Joshua Lisec's case, he does it by answering targeted questions, and selling high-value services to those viewers.

Joshua is an award-winning, celebrity-recommended, #1 international bestselling Certified Professional Ghostwriter. He’s also a TEDx speaker, a novelist, and has ghostwritten over 45 books for entrepreneurs, executives, and public figures.

Over the last few years, Joshua's freelance work has gone from $1.67 an hour on his first writing project, to over $500,000 a year!

(Long-time listeners might remember him; Joshua appeared on episode 201 in late 2016. In that classic Side Hustle Show episode, we talked through the OPA strategy -- tapping into Other People's Audiences -- to sell your services.)

In this episode, we're diving into another innovative marketing strategy involving YouTube. It's one you can apply to your own business right away.

Tune in to hear Joshua explain:

  • How he’s generating high value leads on YouTube with less than 300 subscribers
  • The tools and techniques he’s using to optimize his YouTube videos to rank well
  • How he bundled individual low paying freelance gigs for a high-value service
  • Full Show Notes: YouTube for Freelancers: The Surprising 6-Figure Strategy

    ...more
    View all episodesView all episodes
    Download on the App Store

    The Side Hustle ShowBy Nick Loper of Side Hustle Nation | YAP Media

    • 4.7
    • 4.7
    • 4.7
    • 4.7
    • 4.7

    4.7

    1,553 ratings


    More shows like The Side Hustle Show

    View all
    The Smart Passive Income Online Business and Blogging Podcast by Pat Flynn

    The Smart Passive Income Online Business and Blogging Podcast

    3,454 Listeners

    Afford Anything by Paula Pant | Cumulus Podcast Network

    Afford Anything

    3,582 Listeners

    BiggerPockets Real Estate Podcast by BiggerPockets

    BiggerPockets Real Estate Podcast

    16,729 Listeners

    The GaryVee Audio Experience by Gary Vaynerchuk

    The GaryVee Audio Experience

    16,850 Listeners

    Build Your Tribe | Grow Your Business with Social Media by Brock Johnson

    Build Your Tribe | Grow Your Business with Social Media

    2,614 Listeners

    Negotiate Anything by Kwame Christian Esq., M.A.

    Negotiate Anything

    726 Listeners

    Love, Happiness and Success with Dr. Lisa Marie Bobby by Dr. Lisa Marie Bobby

    Love, Happiness and Success with Dr. Lisa Marie Bobby

    832 Listeners

    Entrepreneurs on Fire by John Lee Dumas of EOFire

    Entrepreneurs on Fire

    3,842 Listeners

    Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

    Marketing School - Digital Marketing and Online Marketing Tips

    1,262 Listeners

    The How of Business - How to start, run, grow and exit a small business. by Henry Lopez

    The How of Business - How to start, run, grow and exit a small business.

    506 Listeners

    The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

    The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

    12,088 Listeners

    ChooseFI by ChooseFI

    ChooseFI

    5,153 Listeners

    Side Hustle School by Chris Guillebeau / Onward Project

    Side Hustle School

    3,285 Listeners

    This Naked Mind Podcast by Annie Grace

    This Naked Mind Podcast

    2,565 Listeners

    The Russell Brunson Show by Russell Brunson | YAP Media

    The Russell Brunson Show

    924 Listeners

    BiggerPockets Money Podcast by BiggerPockets

    BiggerPockets Money Podcast

    3,111 Listeners

    Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing) by Hala Taha | Entrepreneurship, Sales, Marketing | YAP Media Network

    Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

    1,342 Listeners

    Leverage with Rebecca Zung by Rebecca Zung, Esq. | YAP Media

    Leverage with Rebecca Zung

    333 Listeners

    Elevate with Robert Glazer by Robert Glazer | YAP Media

    Elevate with Robert Glazer

    350 Listeners

    Creating Confidence with Heather Monahan by Heather Monahan | YAP Media

    Creating Confidence with Heather Monahan

    1,112 Listeners

    My First Million by Hubspot Media

    My First Million

    2,665 Listeners

    The Anxious Achiever by Morra Aarons-Mele

    The Anxious Achiever

    576 Listeners

    The Trent Shelton Podcast by Trent Shelton Companies

    The Trent Shelton Podcast

    5,851 Listeners

    Real Estate Rookie by BiggerPockets

    Real Estate Rookie

    1,826 Listeners

    The Greatness Machine by Darius Mirshahzadeh | YAP Media

    The Greatness Machine

    132 Listeners

    All the Hacks: Money, Points & Life by Chris Hutchins

    All the Hacks: Money, Points & Life

    1,622 Listeners

    The Startup Ideas Podcast by Greg Isenberg

    The Startup Ideas Podcast

    211 Listeners

    The Koerner Office - Business Ideas and Deep Dives with Chris Koerner by Chris Koerner

    The Koerner Office - Business Ideas and Deep Dives with Chris Koerner

    258 Listeners

    Leap Academy with Ilana Golan by Ilana Golan

    Leap Academy with Ilana Golan

    275 Listeners

    The Dr. Leaf Show by Dr. Caroline Leaf

    The Dr. Leaf Show

    3,096 Listeners

    MSTR Today: Daily insights of Michael Saylor and Strategy (MicroStrategy) by John Lee Dumas

    MSTR Today: Daily insights of Michael Saylor and Strategy (MicroStrategy)

    16 Listeners