Receiving gifts is something that many clients expect around the holidays—we're simply conditioned to it. But it makes it hard for a business to stand out, which is a big part of why organizations send gifts in the first place. In today's episode, we're speaking with John Ruhlin, author of Giftology, about how you can use meaningful gifts to build strong relationships and leave lasting impressions that the deep pockets of Goliath-size companies can't touch.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

Giftology: The Art and Science of Using Gifts to Cut Through the Noise, Increase Referrals, and Strengthen Client Retention

0:00 Introduction

2:09 John's backstory

4:01 The lesson that changed John's life

7:15 Systematizing the unexpected

12:03 The follow-up strategy

16:02 Gifts are strategic investments

18:15 Recommended frequency for giving gifts

18:44 The power of the meaningful gift

21:09 Why food is the worst client gift

24:45 Your gift-giving budget and why it's worth it

28:10 The rationale and ROI of employee gifts

32:05 Who gets what? Playing favorites

34:34 How long do you keep sending gifts?

37:23 John's advice to younger John

40:43 Action Item