While the fitness industry is often lumped into one big category, in actuality it has many different facets. Some companies choose to build their brand using over-night miracle workers, while others seek to establish themselves through providing time-tested knowledge. In today's episode, Andrea, Eric and Alberto discuss the concepts behind creating a lasting brand in [...]

While having a relatively sedentary occupation has its benefits when it comes to bodybuilding and training performance, it also comes with its fair share of drawbacks. In today's episode, Andrea, Jeff and Alberto discuss the various pros and cons of being a "bodybuilding desk-jockey". Each of the coaches go through what their training and dieting [...]

Off-season weight-gain. I can already see the cringe on many of your faces as I write this sentence. For a sport that draws people in who want to look better, the periods of weight-gain, higher body-fat percentage and resulting uncomfortable self-image are often found in the small print. In today's episode, Jeff, Brad and Andrea [...]

We've all been here before...We're in the gym training and look over to see the person next to us doing something we would consider to be "abnormal" or "sub-optimal". This could be anything from half-squats, to eccentric bench-press training, to static-holds. However, before we judge too quickly, are there actually some situations where these approaches [...]

Welcome back to Q&A session #3! In today's episode, Eric, Andrea and Jeff answer 5 subscriber asked questions on the topics of: advice for serious but non-competitive lifters, reverse dieting to "fix" a slowed metabolism, the effects of Olympic lifting on muscular hypertrophy, coaching your spouse, and guidelines for minimal calorie and fat intake while [...]

For some this question will come as a total shock. For others, it will align with very similar thoughts and concerns they've had themselves. In today's episode, Andrea, Brad and Alberto discuss the "lifestyle" as well as the division of bodybuilding. While it's quite clear that the bodybuilding "lifestyle" is growing, what is happening to [...]

One of the biggest misnomers in the fitness community today, is that IIFYM or "If it fits your macros" is synonymous with the term "flexible dieting". While tracking macros can be a form of flexible dieting, this isn't always the case. In today's episode, Andrea, Eric and Alberto discuss the current state of nutrition within [...]

In this week's episode, Andrea, Brad and Jeff discuss the pros and cons to training at home. Both Brad and Jeff are high-level athletes who utilize the efficiency of having a home-gym, to balance their life demands with serving their athletic goals. Each coach describes in detail, the equipment, size, and location of their home-gym. [...]

In this week's episode, Andrea sits down with Jeff and Alberto to discuss their current contest-preps. The group go back and forth comparing and contrasting the similarities and differences, between the two protocols. Topics covered include: Nutrition, Training, Cardio, Competition Schedules, Body-Weights, Predicted Peak-Week Strategies, and more. Along with discussing the technicalities of their programming, [...]

Why would a coach hire a coach? This concept may sound a little strange at first, however if you think about it, the rational is quite sound. People who hire coaches do so, because they want to get better themselves. Even if they have the knowledge and skills, having a coach to consult with, and [...]