In this podcast episode, Jo Lott, a business mentor and ICF accredited coach, shares her insights on how coaches can save time and money in their business. She highlights five common problems faced by coaches, such as being distracted by new tasks, being overly ambitious with time, not utilizing available technology, lacking deadlines and accountability, and not knowing what they don't know. Jo provides practical solutions to these problems, such as focusing on what you are selling, time-blocking your calendar, using available technology, implementing accountability measures, and seeking help from mentors. Overall, Jo's tips provide actionable advice for coaches looking to achieve their goals more efficiently.

Key Points From This Episode

[00:01:40] The first problem is shiny object syndrome

[00:02:30] Start by focussing on what you're selling. Jo mentions mapping out a high-value offer How to Sell Coaching by creating a Signature Coaching Package (joannalottcoaching.com)

[00:05:30] Add in any bigger projects to your annual plan and remember Parkinsons Law

[00:06:30] Break it down into smaller steps

[00:07:30] The second problem is being overly ambitious with your time

[00:10:00] The third problem is not utilising technology

[00:10:30] How to use Chat GPT

[00:12:30] Automate

[00:13:30] The fourth problem is lack of deadlines and accountability

[00:15:30] How to use Focusmate

[00:16:32] The fifth problem is you don't know what you don't know. Here's the image Jo mentions All Possible Knowledge a - MSM, LLC (mcdonaldsalesandmarketing.biz)

[00:18:30] Jo summarises today's episode

1. Shiny object syndrome
2. Being overly ambitious with your time
3. Not utilising technology
4. No deadlines or accountability in place
5. You don't know what you don't know

Tools mentioned in this episode

Toggl: Time Tracking Software, Project Planning & Hiring Tools

Free Online Appointment Scheduling Software | Calendly

Introducing ChatGPT (openai.com)

Focusmate - Virtual coworking for getting anything done

Useful Links

Learn more/sign up to Offer to Market in 30 Days starting 24 April

Connect with Jo on LinkedIn

Joanna Lott's website

Download the 12 ways to get clients now

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If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected]m

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Mentioned in this episode:

✨ 2026 Coaches’ Planner – Your Three Ways to Join In

A few years ago, I couldn’t find a planner that truly supported coaches - something that balanced growing a business with growing as a person. So, I created one. Three years on, it’s become a trusted tool for hundreds of coaches to plan an aligned and prosperous year.