We just completed 57 CRM audits across our real estate organization — and the results were eye-opening.

Here, we break down the 4 most common and costly mistakes agents are making with their CRMs in 2024, and how these are directly impacting appointments, conversion rates, and closed deals.

You'll learn:

1. Why most lead stages are wrong — and how that destroys your follow-up game.

2. How bad or missing property drips send your clients straight to Zillow.

3. The truth about intentional follow-up (and why forgetting tasks is killing your pipeline).

4. Why low call volume = low income — and what high performers are doing differently.

If you're in real estate and using a CRM, this will help you clean it up, level up your communication, and start closing more deals.