Industry conferences aren't just great opportunities to do business—they're also where you can test the true extent of your success. From scoping out the competition to meeting customers face-to-face to getting in the trenches and making sales with your team, attending a conference offers many benefits you may not have thought of. Listen to find out how to conduct a sale with confidence and why it's the most important component of your pitch, how the most successful sales professionals approach using their scripts, and what attending a conference will teach you about your competition, customers, and team—and why those lessons matter.

Be sure to check out the show notes at staypaidpodcast.com for a complete summary and additional details not included in the episode.

Connect | Resources

· Blog: "Prepping for a Conference"

· Free resource: Small Talk/Networking Scripts. Use these scripts to break the ice and have meaningful conversations with potential clients.

You can get more free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00 Introduction

0:17 Interacting with clients at NAR

1:57 #1: See the competition

3:50 #2: Get client feedback

4:24 #3: Get into the trenches with your team

6:10 Conversations over scripts

8:00 #4: Refine your sales pitch

9:18 Confidence reflects competence

12:11 Thrive by running toward opportunity

14:21 Action Item

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4 Monstrously Huge Benefits of Attending an Industry Conference