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Is your brand identity strong?

Do you use the same colours or fonts on your website as your emails?  Or do you have a completely different looking Instagram look and feel to your actual physical store?

It is super important to have cohesion and consistency between all the design elements of your business.

Customers no longer only have 1 or 2  experiences or touchpoints with your business so it is crucial to make sure all the elements tie together and are consistent

Having a strong brand identity is crucial.  I chat today about the reasons why and in what aspects of your brand they should be showing up and remaining strong also. 

 From the cover of your reels (if you are doing reels if not you should be!!) to the colour of your tissue paper or tone of your emails it all matters!!

To learn more about how to manage, scale and love every aspect of your product-based business or retail store join the waitlist for my membership where we learn new things each month to help you on your journey.

 https://www.thelotco.com.au/waitlist-membership

 or follow along on Instagram @thelotco to pick up some tips and tricks to help you grow your brand or retail bricks n mortar store.

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I'm Mel Robbins! from @thelotco

Want a Roadmap to Building a Profitable Product Business head here for directions!

Looking for ongoing support to grow your brand and sell more of your product? Join the Product Business Growth Club here.

Find more details at https://www.thelotco.com.au/

Business Coach for product-based businesses. Teaching creative business women how to build a scalable and profitable million-dollar product business whether a physical Retail store or Brand.

Over 25 years as a Retail and Wholesale Strategist (Sales and Marketing for Brands).

Grab my 8 step checklist on building a profitable product business.