If you wanted to kill your gym, what would you do?

This can be a helpful question to ask yourself.

Here's why: Your answers will highlight paths you should avoid at all costs, and you might even discover you're actually doing some things that are hurting your business. From there, you can make corrections, take new actions and double-down on tactics that are actually driving growth.

In this episode, Two-Brain founder Chris Cooper does the exercise himself and reveals the four things he would do if he wanted to stop growth dead at his gym. Get this: Chris absentmindedly did all four things at some point during his early career as a gym owner.

Review Coop's list, make your own, then focus on the actions that will measurably improve your gym business fast.

Links

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Gym Owners United

0:47 - Turn off media and marketing

2:23 - Repel people

5:24 - Abdicate responsibility

7:35 - Stop focusing on retention