In this episode of Winning With Shopify, we have Jonnie from Toast’d back on the show, one year on!

Jonnie shares the behind-the-scenes story of how Toast’d achieved an incredible 40% growth year, what it really takes to prepare for Black Friday and Valentine’s Day, and why timing and consistency are everything in eCommerce.

We also dive into the power of gift cards, the challenges of seasonal trends, and Jonnie’s thoughts on expanding beyond retail into wholesale opportunities.

We had a lot of fun recording this episode - let us know what you think!

Reach out to Jonnie here: https://toast-d.co.uk

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Key Takeaways:

00:00 Welcome to Winning With Shopify

03:11 Black Friday vs. Advertising — Finding the Right Balance

09:26 Planning Ahead: Fire Pit Kit Sales for January

11:43 Launch Strategies for Black Friday and Valentine’s Day

13:17 The Power of Gift Cards in Boosting Sales

18:25 Navigating Product Scenarios and Customer Needs

20:38 Will Lowe Explore Wholesale Opportunities?

22:41 Inside Shopify: The Wholesale Journey

27:36 Managing Seasonal Trends and Consumer Demand

32:15 Growing 40% in One Year — What Drove Success

34:56 Why the Customer Should Be Central to Your Business

36:31 Expanding Internationally: Taking the Brand Beyond the UK

39:11 Top 5 Lessons Learned from Building Toasted