Lubomila Jordanova has found the perfect balance between two purposes: building a thriving business and fighting climate change. She is the CEO and founder of Plan A, the first data-driven action platform working to combat climate change while challenging the common single-way association between business and profit. Through her company, she demonstrates how to use communications to show people that it is possible to connect purpose and business.  In this week’s episode, Lubomila tells us all about the right communication to transmit the urgency of action against climate change and make people understand their incredible capacity for change. Through her powerful communication style, she is able to prove that it is possible to make audiences understand how much their voice actually matters.