Copy And

41. Simplifying Copy for Functional Illiteracy


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In this episode, Samantha discusses functional illiteracy and what it means for how you write marketing copy. 

One in five US adults reads below a fifth-grade level, and even your smartest clients read faster and understand more when your writing is simpler. Samantha breaks down the research on reading levels, where service providers most commonly create friction in their copy, and five specific things you can do today to make your copy more readable and more profitable.


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Copy AndBy Sam Burmeister | Conversion Copywriter @ Nomad Copy

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