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We explore the discomfort many practitioners feel surrounding money and how that affects their perceived worth in healthcare. There’s a deep-seated belief that health and earning shouldn't mix, leading to challenges in pricing. 

• Understanding the relationship between healthcare and money 
• The impact of insurance on pricing perceptions 
• The costs of undercharging and its effects on care quality 

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Kind regards,
Elisabeth Aas-Jakobsen, DC, MSc

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