In speaking with Katie Day, today's Stay Paid guest, we were struck by her matter-of-fact approach to running her real estate business. Hers is an understated success story. Essentially, it is a tale of an entrepreneur who has built a business by adhering to fundamentally sound principles on a consistent basis. During her interview, she talks about two of these essentials: posting a variety of content to social media at a sustainable cadence, and maintaining consistently applied standards.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

Connect | Resources

Connect with Katie on Instagram at movemetotx

Katie's recommended books:

• White Collar Warrior: Lessons for Sales Professionals from America's Military Elite
• Exactly What to Say: Your Personal Guide to the Mastery of Magic Words

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0:00 Introduction

2:35 Katie's backstory

4:16 Growth on social media

6:01 Thoughts on cadence for posting to social media

7:08 Social media content buckets

9:16 From social media audience member to lead

11:36 Additional lead sources

13:18 Retaining experienced agents

16:11 What 2023 market holds for agents [Golden Nugget]

18:21 How Katie addresses agent accountability

22:00 Katie's favorite books

25:17 Action Item