Artist Academy

411. What to Post When You Don't Know What to Post


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In this week’s episode of the Artist Academy Podcast, we’re tackling that all-too-relatable question: “What the heck do I post today?”

I recently sat in on a Chamber of Commerce presentation about social media, and it got my wheels turning about what our customers really want to see from us. So, I pulled together a list of post ideas designed to boost your visibility, connect with your audience, and maybe even spark a few new mural leads.

When people see you online frequently, they remember you, recommend you, and you inspire ideas for their home or business.

Content Ideas
  • Repost a mural video with a testimonial at the bottom
  • Common mistakes people make when commissioning a mural
  • Behind the scenes: show the full process
  • Sketches vs. the final mural
  • Before and after photos
  • “Tag a business who needs a little color added to their walls”
    (Pro tip: have a friend tag the business you want to work with)
  • Carousel of your best work — pin it at the top!
  • Carousel of a specific theme (ex: all your American flag murals )
  • “5 days of work wrapped up into 15 seconds” — show the time-lapse!
  • A walkthrough describing your mural and the meaning behind it
  • “3 things to know before hiring a muralist”
  • “How much does a mural cost?”
  • “How murals can boost foot traffic” — especially for businesses
  • “Would you paint this inside your house or business?”
  • Fun fact: “This was my biggest project of 2025!”
  • “Why did you start painting?”
  • Throwback to your first mural ever
  • A “day in the life” post or reel
  • “Top 5 most time-consuming projects of 2025”
  • What Doesn’t Work Anymore:
    • Canva graphics as posts
    • Black space at the top/bottom of the video
    • Too much fancy editing
    • Twitter (X), TikTok, Threads — pretty dead in my area for leads
    • Tune in to hear how a simple list of creative prompts can reignite your posting strategy and remind you that consistency, authenticity, and a touch of creativity are all it takes to stay top of mind—and booked out.

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      Artist AcademyBy Andrea Ehrhardt

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