Pop quiz! When someone asks "How's the market?" do you launch into interest rates and inventory stats, or do you paint a picture of what's actually possible for them right now? Your answer to that question is either filling your pipeline or killing it, and we're breaking down exactly why.

In this episode, Chelsea and Kayla discuss the most underrated (and completely free) marketing tool you have: your words. Because the way you talk about your business, the market, and real estate in general is literally shaping whether people want to work with you or run in the opposite direction.

The girls discuss:

♡ Why "the market's really hard right now" is costing you clients

♡ How to speak your ideal client's language (not real estate robot)

♡ The sticky words that make people remember you

♡ Permission slip marketing vs. guilt-trip content

♡ Five simple word shifts that transform your marketing

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Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

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Mentioned in this episode:

♡ Book: Wealthy and Well-Known: Build Your Personal Brand and Turn Your Reputation into Revenue by Rory and AJ Vaden

♡ Instagram: @btlcopy

♡ Podcast: Giggly Squad

This episode was edited by Adrienne Cruz.