Tomer Dean, the CEO and co-founder of Bllush, is changing the way that companies advertise fashion. Bllush is a tech company that enables fashion e-commerce stores to embed photos from micro-influencers onto their website. In partnership with Instagram, his company has found a way to harness the potential of micro-influencers for online retail. It can now be seen on the sites of retailers such as Otto Group and Zalando.

Tomer is incredibly passionate about the use of social media as an advertising tool. During our chat, he shared a lot of great tips for approaching potential clients and writing persuasive emails. Communication is certainly one of Tomer’s strength, especially when it comes to making your client the focus of every interaction.