In this episode, Samantha sits down with Sara Joelle of Between the Lines Copy for a candid conversation about AI in copywriting. 

Spoiler alert: we don't love it, but understand where it can give someone a boost. 

So we get real about those lengthy AF brand voice guides, and why we all need to exercise our creativity like a muscle. 

If you've ever wondered whether your AI tool genuinely "knows" you, or whether that 86-page brand voice guide your client handed over is doing anything useful, this one's for you.

Key points covered in episode:

• Why AI tools give eerily similar answers to different people, and what that means for anyone using AI-generated copy to stand out
• The difference between using AI as a task tool versus letting it do your thinking for you (these are not the same thing)
• What makes a brand voice guide worth having, and what makes one a complete waste of time
• How Sarah keeps her creativity sharp with a dedicated monthly practice

Connect with Sara from BTL Copy:

• Between the Lines Copy Website
• Say hi on Instagram
• Tell her your favorite chai shop on Threads

Connect with me:

• Instagram
• LinkedIn
• Website

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Watch episodes with subtitles on my YouTube 

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