Too many brand owners treat Amazon like the finish line. But if you want to build a real business, Amazon should be the launchpad—not the whole rocket.

 

In this episode, I share why the smartest brands use Amazon as a cash flow engine to fund long-term growth: content creation, product development, email list building, and true customer ownership. I break down the mindset shift from “Amazon seller” to “brand builder”—and what that looks like in 2025.

 

All my resources: www.andyisom.com