Now, I've been looking at other businesses for decades, having long held the view that what happens in other businesses is directly relevant to what we can do in our local dental practice. 

The market has evolved, and the needs of today's practice owner are farmore sophisticated than traditional practice management paradigms.

The market has moved on. And so as business owners, we need to be constantly educating ourselves. We need to be constantly at the forefront.

Zappos is a company I've been fascinated with for over a decade, and in this episode of The Savvy Dentist Podcast I am going to share some of the insights that came about as a result of a recent field trip to Zappos in the United States.