If someone asked your followers why they should follow you, could they easily answer in one sentence?

In this episode, Chelsea and Kayla are breaking down the secret to getting people to remember and talk about your account: signature content. You'll learn why posting less but better is the move and how to pick your "thing" without overthinking it. Plus, the girls share real examples (and some hilarious TV character examples) to help you find your own signature style.

The girls discuss:

♡ How familiarity (not being the best at something) builds trust

♡ The three-part framework for creating repeatable content people actually remember

♡ Real examples from accounts they love (and what makes them so bingeable)

♡ How to stop overthinking what to post and start showing up with consistency

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Follow us on Instagram:

♡ Podcast: @modernagentmarketinggirls

♡ Chelsea Petersen: @hichelseapetersen

♡ Kayla Fox: @yourhomegirlkayla

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Mentioned in this episode:

♡ Instagram: Siece Campbell

♡ Instagram: Jenna Lu

♡ Instagram: Cheese Gal

♡ Instagram: Susi Vidal

♡ Instagram: Lindsay Stewart Dot Com

♡ Instagram: Lils Waltie

♡ Instagram: Feel Well by Anna

♡ Past episode: 37. Mini Personal Brand Quiz That Makes Staying Top of Mind Easy

This episode was edited by Adrienne Cruz.

Mentioned in this episode:

Leave us a 5-star review to tell us something you like about the show, and email a screenshot to [email protected] for a free gift from us!

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